FREQUENTLY ASKED QUESTIONS
Your questions answered.
Do I really need a website?
Yes. You absolutely do if you want your campaign to succeed. Remember that up to 40% of all orders happen online when a proper website is used as part of an ad campaign.
The best results come from micro-sites and those without shopping carts. These are the ones that stream video and generate interactive upsell sessions. They achieve dramatically better conversion rates and the highest revenues per order. And make sure you have a third party upsell program on the back end to drive even more revenues your way.
Aren't all websites the same?
No. They’re not. This is a common misconception. If your current provider isn’t fully up to speed with the latest in streaming video and creating dynamic sites, it’s more than likely you’re missing out on conversions and revenues.
What's the difference between systems and serverS?
You can build a site on a regular pc and run it in your kitchen. But you wouldn’t want to spend $100,000 a week on television advertising and drive 40% of your audience to this site. Unfortunately, this is how a lot of marketers try to operate when they build internal systems. These systems fall short in all areas. They lack stability, redundancy, back-up, security and they just can’t handle loads and new technologies.
With Liquid Focus, we’ll deliver you infrastructure with immense capability, multiple servers, databases and software programs. And our team of experts will bring you talents in every area – available to you 24/7.
Is all video streaming the same?
No. Many sites use Quicktime or Windows Media to run their videos and these are complicated and require download.
We use Flash which is updated on 95% of all computers out there today. We also do a quick speed sensing check to determine the connection speed of a user visiting a site so that we can serve up a video to them based on this speed. In addition, our video streaming is set up to buffer in a way that ensures our videos come on instantly and don’t hesitate during play.
The differences are real and substantial and reflected where it matters – in your results.
Why don't I just build my own site and pay for it once?
It’s tempting to think that owning a static site will be less costly in the long run than ‘paying as you go’. But this isn’t the case.
Direct response campaigns are ever-changing entities. You’ll need to pay a designer, graphic artist and/or a programmer every time you want to make changes. You’ll also have to purchase secure certificates, firewalls and other software. And you’ll need to pay for the site to be built and hosted correctly. These costs will soon mount up and the return on your investment will be uncertain.
It’s different with us. With Liquid Focus, the process is altogether more flexible, responsive and reliable. Our automated system produces sites much like a call center has an IVR system to generate interactive call sessions. We can make changes on the fly and update your site very quickly - all without heavy costs. You can leverage our secure check-out system and all of our in-house experts and it’s all yours on a strictly success-driven fee basis. We succeed only when you do.
What other benefits does a liquid focus website give me?
There are many more benefits and we could list them right here. What’s more informative is to have a conversation with you and explore the opportunities together. Call us now and let’s talk.
These are just some of the benefits you can look forward to:
- Full service from direct marketing experts
- Leading edge proprietary software
- Robust servers and databases
- Pay as you use fee structure
- No large set up fees