The Liquid Focus approach to managing the Web as part of a direct response ad campaign is a proven methodology that has helped create large brands realizing hundreds of millions of dollars in revenues per year. From Pillow Pets to the Swivel Sweeper, Iron Gym and more we've worked in just about every category and in many service lines.

Direct Response (DR) is all about metrics and the objective of a DR ad campaign is to deliver an immediate, positive ROI. In order to achieve success it is important to understand the element of impulse purchases. How you set up your site and how you manage the Web can have a tremendous impact on your ability to capitalize on the impulse actions of your audience.

There are two main elements that make up the Web-side of DR: the site itself and the overall presence of the product/brand online (i.e. search engines). Our philosophy is to keep things simple, clean and make sure that everything is set up so that consumers find your site as quickly and easily as possible, and with the least amount of cost to you.  

Today, many marketers are using branding methods online prior to or at the onset of a DR ad campaign.  These steps hinder the performance of the campaign, and can not be undone.  It's a sort of Pandora's Box.  Call us today to find out how to avoid these mistakes and understand how our proven approach helps you achieve maximum performance.




Call us at any time at 203-635-4378.  
Or, we can meet in person at an industry event near you.

Here's a calendar of events we'll be participating in:

  • DRMA Winter Bash
    December: New York, New York
  • Great Idea Summit
    Januar:; Miami, FL
  • Housewares Show
    March: Chicago, IL
  • Response Expo 
    April: San Diego, CA
  • ERA Annual ShowA
    September: Las Vegas, NV 



It all changes when you have an Interactive Web Response Site (IWRTM) from Liquid Focus. Our ecommerce solutions are designed specifically for the direct market response industry. We begin with a micro-site that captures initial orders. Then our advanced proprietary software upsells these orders or qualifies leads and transmits the data securely to fulfillment. You have to see it in action. Call us today and we'll walk you through some sample checkouts.

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Call Us Today: 203-635-4378

The best way to get to know what we do, and for us to understand what you're doing is to talk on the phone. That's why we ask that you please call us.  We'd be happy to hear about your project and see what we can do to help make it a big success.

Copyright 2012 Liquid Focus Direct LLC